5 better inbox management tips

May 2nd, 2013

Productivity_May02_BThe Internet has forever changed our lives, and now we expect things to be instant, including our communication. Email has played a large part in developing these expectations, and has for the most part proven to be an immensely useful tool. Sometimes, a little too useful. It's not uncommon to hear business owners gripe about email overload. If this sounds like you, don't worry as there are things you can do.

Here are five tips on how you can better manage your inbox.

1. Address last Most people start an email by typing in the address of the recipient(s). While there is nothing wrong with this practice, it can lead to emails being sent before they are finished, which could mean more emails in your inbox asking for clarifications or you having to send a correction email.

To stop this, try writing the body of the email first and when you have finished, put the addresses of the recipients.

2. Merge social with email Sometimes it can be hard to know who you are writing or replying to in your email. Using an app like Rapportive, which brings social information into Gmail can help. This app puts a bar to the right-side of an email with information about the sender, including their social profiles, recent tweets and even links to their LinkedIn profile. You can look up your recipients and connect with them directly from the email.

3. Use links, not attachments With the increasing number of cloud storage and productivity apps like Microsoft SkyDrive and Google Drive which allow you to share files by sending people links, there's no need to attach files to an email. This is incredibly useful if you find yourself sending document versions back and forth on a regular basis and struggle to keep everything up to date.

These services use one version of the document that users you share it with have access to. Everyone sees the same document, which will cut down on the number of emails and confusion when it comes to version control of important documents.

4. Don't use email for everything Email is so quick and easy that we tend to rely on it for everything. However, there are certain situations when email is not the best form of communication. For example, if you have a tough problem, need to reprimand an employee, etc. it would not be a good idea to do so in email, it's just too impersonal.

As a rule of thumb: If there's any chance of human emotions entering into a response or being affected by an email, it may be a better idea to communicate face-to-face.

5. Cook all your bacn at once Bacn (pronounced Bacon) is solicited email; email you want, just not right now. Social media updates, newsletters, website update notifications, etc. are all forms of bacn. Checking these takes time and can be a distraction if you have work to get done. It would be a good idea to schedule a set amount of time where you focus on reading, deleting or archiving these emails.

Alternatively, you can unsubscribe from these alerts or set up a new email account that is just for this type of emails.

There are thousands of things you can do to make your email easier to manage. What do you do? Let us know. If you are looking for even more ways to manage your inbox, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
May 1st, 2013

BusinessValue_April30_BOne of the more common business buzzwords of the past decade is CSR (Corporate Social Responsibility). Companies of all sizes have been taking steps to do their part, often by implementing an environmentally friendly initiative like recycling. While it certainly is a good idea to try and save the environment, many business owners have no idea where to start, or how to do more. Technology, more specifically mobile phone apps, may be able to help.

Here are four great apps that can help you and your employees make your company a little more green.

1. GoodGuide

GoodGuide is an app that can help you find out more about products. Utilizing a barcode scanner, it can provide you with information like where the product comes from, whether it's safe and if it's green.

With over 170,000 ranked products in the app's database, it's a great way to start learning about sustainable and environmentally friendly products. The only downside of this app is that it currently focuses on the US only, and there is no word as to when, or if, service will expand. You can download it to your Apple and Android device for free.

2. PaperKarma

While we are currently living in a digital age, we still get a lot of paper-based junk mail. This is incredibly wasteful, as most people just throw it away. PaperKarma is an app that aims to reduce or eliminate waste paper.

How it works is you take a picture of unwanted mail, the developers will then contact the distributor and ask that they stop sending mail to you. This app could go a long way in helping reduce the amount of paper your office uses, which will mean lower costs for you and less trees felled. It's really a win-win. You can download it to your iPhone or Android device for free.

3. iRecycle

An important part of any green initiative is recycling. The problem is, it can be hard to find out what, how and where to recycle. iRecycle is an app that aims to set this straight. It provides information on how to recycle almost everything and the nearest recycle points to you.

The app also provides you with recycling centric updates, news and tips to help encourage you to do more. It's available for Apple (iPhone and iPad) and Android devices for free.

4. greenMeter

If your company has a fleet of vehicles, you are probably always on the lookout for ways to make them more efficient. Whether it be switching tires used, driving at slower speeds to conserve gas or carpooling, finding a way to cut costs is important. greenMeter is an app that could help. What it does is use your iPhone's accelerometer and manually entered data to assess your vehicle's power and gas usage.

While driving, this app provides real-time feedback on how efficient your driving is and how much gas you are using. This will help you conserve fuel (as you can see when you are burning more than usual) which will reduce operating costs and negative environmental impact. It's available for the iPhone and costs USD$5.99.

These are just four apps that can help your company go green. What other CSR initiatives do you take in your company? Let us know! And if you would like more tips on how technology can help you reduce your environmental impact, let us know, we can help.


Published with permission from TechAdvisory.org. Source.

May 1st, 2013

Facebook_April30_BSocial media is here to stay, as it's hard not to hear people talk about it these days. It really has become an integral part of our daily lives, and of business as well. You can bet that if a potential customer is looking at your company, they will check for a social media presence. The first platform they will look at is Facebook. If your company has a Facebook page, do you know how to get the most out of it?

Here are five tips that you can use to help you get more out of your Facebook page.

1. Don't be a zombie Facebook, and all social media for that matter, is more like a talk show than the Walking Dead (a TV show about survival in a zombie apocalypse). You can't simply set up a profile with basic information and let it 'wander around mindlessly'. A zombie account that has no interaction, posts, updated information etc, will likely be avoided.

The key to a good Facebook presence is that you are active. This means sharing, posting, commenting, liking, etc. Having an active page will go a long way in cementing your brand. Like a good talk show, if users can interact they will likely stay interested and willing to learn more. This will positively affect your brand.

Beyond being active, you need to come across as human. Actions like signing your posts with your name, making an odd mistake (yes, we know, mistakes? But you are human, you make them), interacting with people, etc., will do you good. A great way to come across as human on your business's profile is to reply to all comments, even the bad ones.

2. Eat your Wheaties A healthy body is a regular body; a healthy Facebook page is similar to this: Content is posted on a regular basis. The frequency of your posts will tend to vary depending on which expert you talk to. However, most will agree that fewer than two posts a week will not engage your followers. Many recommend that small businesses post between five and seven times a week - once a day basically.

3. Be a boastful Bob Many of us grew up being told not to brag. When it comes to social media, bragging is not only ok, it's a part of life. If something great happens in/to the company, by all means brag about it. Just be careful, it's still not professional to constantly brag.

A good example of when to brag is when your business is featured in a trusted source (news, blog, radio, etc) or receives an award. Sharing this news makes your business not only look more credible, but more professional; a real expert in your field.

4. Share and share a lot Businesses often struggle to come up with unique content on a regular basis. If this sounds like your company, don't worry. The first thing you have to realize about Facebook is that almost nothing is original. Peruse any profile and you will see that people share a lot of content, most of which isn't theirs.

For businesses, it's perfectly acceptable to share content that isn't yours. If you come across a great article that's relevant to your company and you think your followers will enjoy, go ahead and share it. Have you found a funny comic, picture, video, site, etc.? Share it.

There is no limit on what you can share, as long as you attribute it. Writing a post like: 'Check out this great article on customer service from this company [use the name].' is fine. That being said, you should have some original content. A successful strategy may be to have one post out of five being content you have created, three to four shared content and one company news.

5. Highlight and pin what's important to your company If you have some important information or news that you want your followers to see, you can highlight them on your page. This will expand the post, so that it takes up the whole width of the Timeline, making it easier to see. Combine this with a bigger image, and the news will really stand out.

To highlight a post/status, hover over the top-right of the post (after you have posted it to your timeline) and look for the star beside the pencil. Press it, and the post will be highlighted.

If you want a post to stay at the top of your Timeline, you can pin it there for one week. This is done by hovering over the top-right of the post and pressing the pencil icon. From the dropdown menu, select Pin to top.

Facebook can be a useful tool in growing your business or establishing a quality brand. If you are looking for more ways you can leverage your company's page, please contact us today.

Published with permission from TechAdvisory.org. Source.

April 25th, 2013

iPad_April24_BUsing a tablet in the office or for business can help you be more productive or at the very least can make your job easier. One of the most popular tablets is the iPad, with many owners swearing that it has made them more productive. One common gripe however is that the keyboard isn't the best for efficiency. There are some features that help though.

Here's a tip on how you can improve typing on your iPad through the use of keyboard shortcuts.

What are they? Keyboard shortcuts are a built-in feature of iOS that allow you to type in a few letters and have your iPad input full sentences or words. This is similar to a Web browser's autocomplete feature which will fill in forms when you enter a few letters or even a word.

How it works Keyboard shortcuts require manual setup, you will have to set a phrase, sentence, word, etc. as well as the letters that will input the phrase. For example you can set the letters 'beml' to be a shortcut for your business email; when you type 'beml', your iPad will input your email address.

These shortcuts could be quite useful, especially if you find yourself continually entering the same word or sentence. This will make you more productive and, as long as you have the correct information, will ensure that there are no typos in important words or phrases. How to set it keyboard shortcuts Taking the business email example from above, here's how you can set keyboard shortcuts. Note: These instructions relate to iOS 6.1 (the latest version of the operating system.)

  1. Open the Settings app (gray box with three cogs).
  2. Select General followed by Keyboard.
  3. Scroll down and select Add New Shortcut.
  4. Enter the full word/phrase/sentence in the Phrase section. In this case you would enter your full email address.
  5. Enter the shortcut letters that will be related to the Phrase. In this case you would enter beml.
  6. Tap Save in the top-right of the window.
When entering shortcuts, it is a good idea to not use common letters or combinations that make up words. For example if you set a shortcut as 'mai', everytime you type 'mai', the phrase will be entered. To come up with a good shortcut, try using the first letter of the first word, a middle letter and the last. Or, you could enter three consonants or vowels in a row e.g., 'eee'.

How to edit keyboard shortcuts You may notice that when you navigate to the Keyboard section in the Settings app, there is a number of existing shortcuts. You can edit these by:

  1. Opening the Settings app (gray box with three cogs).
  2. Selecting General followed by Keyboard.
  3. Tapping Edit and selecting the shortcut to edit from the Shortcuts box.
  4. Editing the phrase and shortcut associated to it in the window that opens.
  5. Pressing Save in the top-right of the window.
The next time you need to enter a phrase that you have setup a shortcut for, try entering the shortcut. This should make typing on the iPad a bit more efficient and save you time.

If you are looking to learn more about the iPad, or how using one can help improve your productivity at work, please contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad
April 24th, 2013

Office_April24_BChange is inevitable. In some industries it happens slowly, while in others it happens at a blazing speed. The tech industry is one that never sits still; there is always something bigger, better, faster and newer being released. The problem many businesses have with this is that the changes are unaffordable, so they stay with the same software or systems for years. This can be an issue, especially when the developer of software stops supporting existing systems. Microsoft has announced that they will stop supporting some software that you may be using.

For businesses running Office 2003 or Microsoft XP SP3, you need to be aware that Microsoft has announced that they will stop supporting these products on April 8, 2014. This could have far reaching consequences for businesses that use these platforms.

What does this mean for my business? When a company like Microsoft says they will 'stop supporting' what they mean is that they will usually stop providing updates, paid support, security updates and maybe even online based support.

The biggest problem with a move like this hinges on security. If a hacker finds a security exploit on an older system that a developer has stopped supporting, your systems could be open to attack. Beyond that, if you have paid for support, you will no longer have it if the software stops working. These two reasons alone will eventually lead to higher IT costs.

When it comes to programs like Office and XP, there is another downside to this withdrawal of support: It is highly likely that future versions of the software will be incompatible with what you are running. This means you likely won't be able to open newer versions of Office documents, which could create problems especially if you have clients who use newer versions; you won't be able to read/edit the documents. What can we do? The easiest thing to do is to upgrade your software. This may be easier said than done, especially if you have a tighter budget. Luckily, you have more or less one year to upgrade, and in this modern age you have more than one way to update. Possibly the best is to work with an IT partner who can help develop a solution that will fit your business and budget.

If you're still using Office 2003 or XP SP3 in your office, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

April 19th, 2013

Hardware_April18_BComputers are incredibly useful, however they are also complex beyond belief. This is made even more so because of the large number of confusing acronyms, words and terms. If you read tech blogs, or have friends/colleagues who are in-the-know, you have likely heard them mention overclocking and may have wondered what it is, and if you should be looking into it.

Here's a brief overview of overclocking.

Definition: Overclocking When it comes to most tech based devices, the processor (or CPU) is the integral component that functions as the brain of the device; it runs the show. The job of the CPU is to take instructions and input from all the other devices and components and execute them. For example, double-click on a program on your desktop and the CPU computes what to do with the mouse click (open the program), and runs the related code, which is shown as the program opening.

One thing many computer sales people talk about is processor or CPU speed. This is the number of instructions it can run in one second. These instructions are grouped together into one cycle, and one cycle per second equates to a Hertz. You may see computers that have 2Ghz processors, this means 2 Gigahertz or 2,000,000,000 cycles in one second.

Now, when manufacturers release a new CPU they design it to run at a standard, or optimal speed, and will generally limit it. This is done to preserve the life of the components, however there are often ways to break this speed limiter. When you raise the maximum clock speed, beyond the intended clock speed, you are overclocking it.

Why overclock? The main reason users overclock a processor is to make their computer or device run faster. By overclocking, programs will often run or open faster and the general operation will seem smoother. In other words, you can get more out of existing technology without paying to upgrade.

Are there any drawbacks? While overclocking will give you more power and speed, there are some serious drawbacks that make this option risky. The biggest being heat. As you probably have noticed, when you use some devices (say a laptop on your lap) for an extended period of time, they get warm. That's because the components of computers create heat, lots of heat. When you overclock, the processor works harder, thereby generating more heat.

Computers are designed to operate at certain temperatures and if this level is surpassed, the components can wear out more quickly or in extreme cases melt. This means that overclocking will cause your computer's parts to wear out quicker and will decrease the life of the device.

Should we overclock our devices? Did you know that you can overclock nearly anything with a processor? The most common are computers and new smartphones, especially Android devices. When you hear people talking about overclocking their device, they are almost always talking about personal devices.

While it's true, you will get a speed boost in the short run, overclocking will increase your IT budget in the future, because you will have to replace parts more often than is usual. Because most businesses tend to use their technology longer than personal users, any action that causes tech to wear out more quickly is not a good idea.

That being said, you can also do the opposite of overclocking. Underclocking is telling a computer's processor to run slower than it's designed speed. This will increase component life but decrease processing power, and could be beneficial for companies that have new computers and don't need intensive computing resources.

Before you take any actions however, it is best to talk to us, as we may have a better solution for you and one that will cost less.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
April 19th, 2013

Security_April18_BBusiness owners and managers have many concerns they must address on a regular basis, or at least be aware of. Some of security concerns revolve around fraud, more specifically email fraud. While this isn't a new concept, email fraud and scam occurrences are on the rise, and it is vital to know how to spot them.

Here's five tips to help you spot email frauds or scams.

Look at the email address One of the easiest ways to spot a fraudulent email or scam is by looking at the email address of the sender. Many credit card application scams use third party email services like Gmail or Yahoo. Some scammers go so far as to set up accounts in the name of the company e.g., AMEX_121@gmail.com.

Sophisticated scammers will actually try to copy the legitimate company's email account - a practice called spoofing. They will usually have a few changes like a missing letter from the address, or an extra . added.

The easiest thing you can do is look for the sender's site on the Internet. For example: You get an email from AMEX OPEN (American Express's small business credit card) and notice that the sender's email address just doesn't look right. Go to Google and search for amex fraud. You'll likely find the fraud page which tells you exactly how the company sends emails. If the sender is a smaller company, most of these will have email contact addresses right on the site, take a look and compare the two. If they are different, the email is likely a scam.

Look at the sender's website If you think an email is fraudulent, try looking up the website associated with the sender. Should you be unable to find the site, it's likely a scam.

If you find a website, click through some pages to see if there is anything that looks out of place. For example a website selling a new financial service has pages with Coming Soon or you get errors when you try to load the page. If it looks fishy, it likely is - delete the email.

It would also be a good idea to go to archive.org's Wayback Machine, copy and paste the website's URL into the The Wayback Machine Search bar and hit Take me back. This will bring up previous versions of the website. If you see that the site in question was something completely different a few months to a year ago (e.g., it is a financial services page now, but six months ago it was a page selling prescription drugs), chances are high it's a fraud.

Call them Many scammers will put phone numbers into emails to make them look more legitimate. If you are unsure about whether this email is legitimate or not, why not try calling the number? Many scammers run more than one fraud operating at the same time and may answer the phone with another name, or not at all.

Similarly, if you call a local number of a supposedly small business and get routed directly to voicemail, it's likely fraud.

Look carefully at the body of the message The body of the email can also be a great way to suss out email scammers and potential fraud. Because many fraudulent emails originate outside of the major English speaking countries, there will often be language that just sounds different from the way people write in your area. One great example of this would be a line like 'We wish to sell you a great product.'

You should also look for spelling errors, grammar mistakes or inconsistencies. While some fraudulent emails will have minor spelling inconsistencies, others will spell common words wrong. If you see mistakes like 'our product are a great deals', this should raise a warning flag.

Spelling and grammar errors are a part of business communication, so don't expect a perfect email from all companies, especially if you see that the company is located overseas. It's the emails with mistakes supposedly coming from companies in your area that should really raise alarm.

The sender asks for money or passwords It's kind of an unwritten rule that when sending out emails you never ask for a person's credit card number or account passwords. Banks, large companies and many social networks will never ask you for passwords or account information, credit card numbers, pin codes, etc of any kind over email. If you notice that an email selling something asks for you to reply with a credit card details so you can make a purchase, it's best to delete the email as it's likely a fraud.

Email fraud is a big deal, and unfortunately it will likely become even more common in the near future. This means you should be able to spot potentially fraudulent emails. If you think an email is a scam, it's best to just delete it immediately. Don't respond or forward it to colleagues or employees. If you need to let people know, write another email that describes the suspected email but has no links. You can also forward a screenshot to your colleagues or friends to illustrate the scam.

Looking for more ways you can protect your company? Contact us today. We can work with you to develop a security system that will meet your needs.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 10th, 2013

MobileGeneral_April10_BOne of the more popular devices these days is the tablet, it seems like almost everyone has one, or at least wants one. The problem is, there are so many to choose from that it can be a daunting task, especially when you're looking for one for your business. To help make the decision easier we will look at the three tablets that could be good for businesses.

Here's a five point comparison of the three most popular 10-inch tablets - Apple's iPad 4, Google's Nexus 10 and Microsoft's Surface Pro.

Price
  • Apple iPad - The iPad starts at USD$499 for the cheapest model and USD$929 for the top model. The major differences between the models is storage size and connectivity options.
  • Google Nexus 10 - The Nexus 10 starts at USD$399 for the base model and USD$499 for the top model. The only real difference between the two models is storage size.
  • Microsoft Surface Pro - The base model of the Surface Pro starts at USD$899 while the other model starts at USD$999.

The prices listed above are for just the device, the price you pay will be higher if you add peripherals like keyboard cases, screen protectors or extended warranty.

Storage

  • iPad - Comes with 16, 32, 64 or 128GB of storage.
  • Nexus 10 - Has either 16 or 32GB of storage.
  • Surface Pro - Offers 64 or 128GB of storage. The Pro also has a Micro SD card reader which can support up to 64GB of extra storage. There is also a USB port which you could connect an external hard drive to, allowing for nearly unlimited storage.

It's important to note that these storage numbers are provided by the manufacturer of the device, these numbers don't include the space the operating system and other pre-installed programs take up. For example the Surface Pro 64GB actually has 29GB of usable storage space. In comparison: The Nexus 10 32GB has about 29GB of usable space while the iPad 32GB has slightly over 27GB.

Internet Connectivity

  • iPad - There are two versions: Wi-Fi only and Wi-Fi/3g/LTE (Mobile data).
  • Nexus 10- Wi-Fi only.
  • Surface Pro - Wi-Fi only.

Being able to connect to the Internet either through a Wi-Fi or mobile data connection is important for many business users, especially if you are out of the office on a regular basis.

Battery life

  • iPad - Around 10 hours with normal use.
  • Nexus 10 - Around 8.5 hours with normal use.
  • Surface Pro - Around four hours.

The total battery life depends on what users do with the tablets. The numbers reflect what an average business user will get out of their tablet. As with almost any mobile device, it would be a good idea to keep a spare cord at the office and at home so you can charge it when you need to.

Apps

  • iPad - Apple's App Store has slightly over 800,000 apps, many with versions optimized for the iPad.
  • Nexus 10 - Google Play also has slightly over 800,000 apps available to download. The number of tablet-specific apps is far lower than the App Store however.
  • Surface Pro - The Surface Pro runs a full version of Windows 8, which means any Windows program that is compatible with Windows 8 will work on the Surface Pro.

Which is best for business?

When it comes to buying a tablet for work, you need to take into account what you will be using it for. Below are eight popular scenarios and which devices may be best suited for that task.

  1. Email only - If you are looking for a tablet to just check your email on, it would be a good idea to look at the Nexus 10. The main reason for this is twofold: First, you can install different virtual keyboards which make it easier for you to type messages. Second: There are more email apps that allow you to connect to multiple accounts.
  2. On a budget - The Nexus 10 is the cheapest 10-inch tablet, and would be the best option here.
  3. To replace a laptop - The Surface Pro, which costs the same as most mid-range laptops, is really more of a laptop with a touch screen, which makes it an ideal candidate to replace an existing laptop.
  4. To help with presentations - The Surface Pro is your best option here. Because you can install a full version of Office 2013 (with PowerPoint) on the device which is mostly portable, you shouldn't need anything else. Beyond that, there is a mini display port which allows you to connect to any monitor or projection screen (HDMI or VGA) with an adapter.
  5. Everyday use - If you plan to be doing a bit of everything, including personal use, most users will go with the iPad due to its ease of use and great platform.
  6. Google user - The Nexus 10 is built to be the 'Google' tablet; what Google deems to be the benchmark for other Android tablets. As such, any Google user will find this tablet to be the best choice, especially if you use Google Apps in the office.
  7. Apple user - If you use an iPhone or Apple computers in your office, the iPad would be the best device.
  8. Microsoft user - Windows users will likely benefit most from the Microsoft Surface.

If you're looking for a new tablet and would like help figuring out which will be best for your business needs please contact us today, we may be able to help.


Published with permission from TechAdvisory.org. Source.

April 10th, 2013

SocialMedia_April09_BOne of the most important tools of a modern marketing plan is social media. With the various platforms leveraged correctly, social media could be the best way to expand your brand and gain vital exposure. Pinterest, the newest major social network which all about sharing images, has recently had its layout overhauled and new features introduced. Businesses can really benefit from these enhancements.

Here's a brief overview of the new features introduced with Pinterest's recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here's how you can switch:

  1. Log in to Pinterest.
  2. Hover your mouse over your profile/business name at the top-right of your profile.
  3. Click Switch to the New Look.
  4. Select Get it Now. Note: If you press this, you likely won't be able to switch back to the old layout.
  5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you'll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You'll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

  • You can see all pins on the same board.
  • You'll also see pins from the same website. For example if you pin something from a restaurant, you'll now see similar pins from the same website.
  • Most importantly, you'll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend's profile, and that friend visiting your Page is higher. It's kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business's website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

  1. Logging into your Pinterest account and going to business.pinterest.com.
  2. Pressing Convert your existing account and choose your type of business.
  3. Entering the relevant account information like the name of your business, address and website.
  4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

  • The number of daily pins and pinners on your site.
  • The number of re-pins you have done.
  • How many times your content has been repinned.
  • The number of clicks and website visits.
  • The most clicked and repinned pins.
  • The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn't. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business's social media strategy or would like or learn more about how to use the service, please contact us today.

 

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 5th, 2013

VoIP_April03_BImagine the last time you were dealing with a frustrated customer over email. It can be hard to convey meaning through the digital medium, context is often missed. That's why a good old-fashioned phone call can do wonders. Traditional phone systems are a large investment, however there is an alternative: Voice over Internet Protocol (VoIP).

The question many business owners ask is: Can it bring any benefits to my business? In short, yes, it can. Here are five benefits of VoIP.

1. Automation Most VoIP systems can be easily configured to route calls to numbers without the need of an expensive switchboard. This means that you could route calls to your mobile phone when you are out of the office.

Any good phone system offers callers the ability to leave messages. Some VoIP systems can take voicemail messages and turn them into emails, which makes it easier for you to track and reply to these messages.

2. Larger appearance Solid VoIP systems allow you to have different numbers that can route into one branch. For example, if you have a presence in four states, you can set a local number in each state and when users call, they are automatically routed to your office.

By having a local presence, many customers will think your business is bigger than it really is, and may be more trusting. Similarly, you can also assign numbers to different 'departments' that get routed to one phone. This is a great way of making your company seem bigger and more reliable.

3. Features With most traditional phone services, you have to pay extra for features like all display, extra numbers, call monitoring, etc. VoIP systems often include these features and more at little to no extra cost.

4. Savings As VoIP uses your Internet connection, calls are not geographically routed which means that a phone call that would normally be considered long distance, isn't on VoIP. This translates to lower phone bills. These systems don't require complex infrastructure and wiring that traditional phone systems do. Existing phones can be easily integrated into VoIP systems with a small piece of hardware, meaning you won't need to invest in new hardware.

5. It's scalable It is easy to add numbers and phones to any VoIP system. This means that when you hire new employees, you can quickly (often in as little as three minutes) and easily assign them a number and a phone at little to no cost. This means that as you grow, the system grows with you.

If you are looking to update your current phone system or save money, please contact us today. We may have the VoIP solution that fits your business needs.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General