7 Blogging tips!

March 5th, 2014

BusinessValue_Mar03_BMany business owners are looking for different ways in which they can connect with their customers while also building a company brand or adding value to their products or services. While a business website and a presence on social media sites can be a big help, blogging can sometimes be a better way to connect with your customers and potential customers.

If you're looking to get people more involved and connected with your company, spread your brand image and message, and perhaps establish your company as an industry leader, then blogging might just be the answer.

There is little doubt that companies that blog effectively do see an increase in overall value. That being said, it can be a challenge to develop and maintain a successful blog.

Here are 7 tips for businesses looking to start a blog or develop an existing one into a more successful platform:

1. Define your topics and your audience

As with almost every business process, there needs to be a solid foundation on which to build your blog, such as the topics you write about and your audience.

Take a minute to establish who your target audience is, such as your average customer. Pick some basic characteristics that cover the majority of this group. Focusing on who you are writing articles for can make writing not only easier but more relevant and effective.

Many of the most successful business blogs choose blog topics based on their services or products and news. The key is to select topics based on what you think your audience will find useful or interesting. You might not want to spread your blogs over too many topic areas as these can be hard work to cover on a regular basis. About 4-8 is a good amount to aim for.

2. Be consistent

With defined topics and a target audience in mind, you are well on your way to establishing a solid foundation for your blog. The next element is to devise a calendar of how often you write blogs and cover certain topics. If, for example, you picked four topics this could equate to one article a month for each topic.

What you are striving for is consistency. You should be writing and posting a new article at least once a week, or more. If you establish a calendar based around your topics you will find it easier to write content on a regular basis and soon it will become a natural part of your weekly tasks.

3. Be relevant

Even with defined topics, it can be a struggle to come up with new ideas for blogs. It can be tempting to write about a new product or feature, but you have to be careful that it doesn't read too much like boring marketing material.

Instead, focus on what your audience would like to read. Often the most successful articles are those that answer common questions asked by clients, or talk about how a product or service can help a client. Other articles could be related to your products rather than directly about them. For example, if you own a coffee shop then writing about food that goes well with coffee might be an interesting blog idea.

Personal opinions can provide an interesting perspective and many readers find these types of business blogs refreshing. However, you do need to be careful of ostracizing those who might not agree with you or putting people off with negative blogs.

4. Don't forget the CTA

Remember, your business blog needs to have a purpose: You want to not only develop interest in the company, but to drive business. At the end of most if not all of your articles you can include a call to action (CTA) that suggests to the reader to contact you, come in for a visit or email.

5. Keep articles easy to read

It can be tempting to write a 4,000 word article with a ton of great information. Google and many search engines do look positively at long-form content and this might work well for your search rankings. The only problem is that when many of us read articles online we skim them, looking for salient points and skipping up to 90% of the article.

To that end, keep articles on the shorter side - around 500-1,000 words. Use shorter sentences and headings like H3 and bold to separate content and make it more scannable. Writing a longer article? Split it into two, three or even four parts. This helps drive interest to return to check out the new parts when they are posted.

6. Promote and share your content

Share your blog content on your social media profiles. This increases the reach of your blog, but also drives traffic to your website. You can put an easy to see link to your blog on your homepage and even in email headers.

Many writers also find success in contributing, or writing a blog for other websites. This helps not only spread your ideas, content, and company name, but can also help find content for your blog as other writers contribute to yours. Try contacting friends and colleagues to see if they would like you to write a post for their blog.

7. Remember you don't have to be the only contributor

Finally, you don't have to be the only person writing your blog. Ask your employees if they have any article ideas they would like to write about. The more writers contributing, the more content there is. This also takes the pressure off of you having to develop, write, and post everything, as well as offering a different voice for variety.

If you are looking to launch a blog, contact us to see how we can help.

Published with permission from TechAdvisory.org. Source.

March 4th, 2014

Facebook_Mar03_BFebruary this year was an important month for Facebook. First of all they celebrated their 10 year anniversary by presenting each user with their own video highlighting the best of their profiles. Then news broke that the platform was nearing 1.25 billion active users. Finally, the company launched a new mobile app - Paper - that changes the way you use the platform on your device.

What is Facebook Paper?

The mobile device is quickly becoming the main way people access their Facebook profiles. While some open the browser on their device and navigate to the website from there, most use the Facebook app. This app is really a smaller version of Facebook that is formatted for mobile devices.

While the app is heavily used, many users are unimpressed with the layout and general functionality of the app as a whole. It's really Facebook minus some functionality and a slight bit clunkier to navigate.

To address this and other issues the company launched a new division called Creative Labs, where teams can develop new ideas and features that could one day be incorporated into Facebook. One of the first major developments to come out of this division is Paper.

Paper is a new app for the iPhone that combines your traditional Facebook News Feed with something like an online newspaper. The whole idea of Paper is essentially Facebook reimagined into something that not only looks better but is easier to use.

How Paper works

When you download and open Paper using your iPhone you see a brief tutorial video of how the app works. Essentially, your Facebook Feed has been broken down into about 20 different categories, including: Headlines, Tech, Cute, Score, About, Photos, etc. Each section contains relevant stories and posts from your News Feed and from popular posts and publicaly shared content on Facebook. The posts are displayed differently and look more visually appealing.

These sections are then individually displayed in a horizontal manner, often with pictures and text, much like a mini article. For example, when you start the app you may be looking at the Headlines section and all relevant content. If you swipe to the left or right a new section will be brought up allowing you to view the content related to that new section.

What's cool about this app is that you are in charge of what categories you see. If you want to see the Headlines section (news headlines from around 40 sites) first, you just have to rearrange the sections. This is interesting because the app allows you to customize how you view Facebook.

Is Paper good for business users?

This app could be great news for businesses, largely because it gives them yet another avenue to have their content seen by users. The creators of the app want it to be content forward. In other words, content displayed in a visually appealing way that draws the eye and potentially increases interest. Businesses creating visually appealing posts will really shine on Paper.

Can I get Paper?

For now, Paper is currently only available for Apple's mobile devices and can be found on the iTunes store for free. Unfortunately, the app is only available to users in the US for the time being.

We are unsure as to when this app will be made available to more countries and devices, largely because the team developing this is small. We will undoubtedly see it come out in more countries and on other platforms but we can't say when.

If you are looking to learn about Facebook and how your business can get more out of it, contact us today.

Published with permission from TechAdvisory.org. Source.

February 27th, 2014

Virtualization_Feb24_BOften described as the future of business systems, virtualization has taken the world of IT to greater heights than ever before. With the advent of virtualization, businesses can now optimize their systems. In addition, this innovation allows them to do what they have never been able to do before, such as centralizing the control of the business environment, and a whole lot more.

While it may seem like virtualization is only advantageous to large businesses, in truth, even small companies can take advantage of this rising and sophisticated innovation. That being said, there are many companies still holding back. To help you understand virtualization, here are five good reasons why you need to virtualize your business now.

You can optimize servers

Perhaps the most compelling reason to virtualize your systems is to make your computing resources (such as the RAM and processor cycles) more efficient. And with efficient computing resources, businesses can reduce their capital expenses. Furthermore, small and mid-sized business are able to manage fewer physical servers, because virtualization allows users to combine, or virtualize, physical servers into fewer physical machines.

You get cutting-edge disaster recovery plans

Since catastrophes are possible, businesses should be prepared before they are faced with a disaster. The advantage of virtualization is that many solutions come with a disaster recovery plan to get your business back to a normal operational state after a problem strikes.

It can be far easier to fully back up your entire virtualized infrastructure than trying to do the same with separate hardware servers.

It increases business continuity

While business continuity is similar to disaster recovery, the goals of each operation are different. The aim of business continuity is to achieve zero, or minimal, business operation interruptions. However, many businesses find this difficult to achieve with traditional business systems.

Many virtualization solutions offer live migration, a feature that helps preserve the continuity of business operations by eliminating the need for downtime. This system works by rapidly transferring systems from one virtual environment to another when the original is affected. This enables a business to continue operations, despite some system failures.

It's a time-saver

Compared to setting up physical hardware, which can take months to establish, test, and maintain, setting up a virtualized system for your business can usually be achieved in a matter of minutes.

You get centralized control

Virtualization makes it possible to manage your entire system using one central tool. This is one cutting-edge advantage that suits many businesses, especially small and mid-sized ones. Moreover, security and compliance features can be built in, leading to systems that are even more secure than before.

The benefits to be gained by virtualizing can prove to be a real game changer for your business. Though it may seem complex at first, considering the new lingo and foreign functions, you’ll soon realize that it's just a matter of finding the right IT partner to work with.

Our virtualization experts are here for you and can help you from start to finish. If you want to know more about virtualization and its benefits to your business, contact us today.

Published with permission from TechAdvisory.org. Source.

February 26th, 2014

Office_Feb24_BMicrosoft Office is without a doubt one of the world’s most renowned and cutting-edge office suites. MS office can be used in any work environment because of its user-friendly and not-so-complicated functionalities. This tool can be the single most powerful and reliable tool your business needs for success. That being said, there may come a time when you need help with the program.

When it comes to helping you with solutions for your Office issues, here are five of the most common go-to places:

F1

Let’s assume you’ve already installed Microsoft Office Suite and an application is already up and running. However, the problem is you need to figure out how to do something. Finding a solution can sometimes be frustrating, so follow one of two options to get a quick answer to your questions.

The first is to press F1 to open the help database. You can then search for a solution to your problem. The second option is to press the question mark '?' located in the upper right corner of any Office program. This will open the same solution database.

MS Diagnostics

Microsoft Office failures, such as your program crashing or not launching, don’t necessarily mean that the software is corrupt or needs to be reinstalled. There might be another root cause. But there's no need to panic, as Microsoft offers an in-house physician for your Office problems called MS Diagnostics.

This tool runs a number of tests on Office programs, identifying existing and potential problems. Basically, the MS Diagnostic tool is like an MRI that thoroughly scans your Office software application, and which can usually provide repair options too.

Office Support

If the issues with your Office applications are not repaired using MS Diagnostics, then you possibly need the help of Office Support. This is one of the six main tabs on the Microsoft Office website.

Once you open Office Support, it welcomes you with an opening question: “What do you need help with?”. You can then select a specific application or product or select All products in that field. In the search box, you can also enter certain keywords that are relevant to the issue. A consolidated list of results will be generated that match any words you have entered. Many users are able to find a solution to their problems by visiting this page.

Community forums

Sometimes, the information on the Microsoft website is too general and doesn’t go far enough in helping you find the solution you need. One way to get a more thorough and updated fix for your Office application problems is to look at the various Office oriented forums on the Internet. Many of these forums tackle issues regarding Microsoft Office, with corresponding solutions that have already been tested. Joining forums can be helpful, especially when you want to learn new information, such as the latest software upgrades.

Tech support

There are some issues that cannot be resolved using MS Diagnostics, website support, and community forums. If all else fails, then you might need to get in touch with Microsoft’s technical support. You can directly air out your concerns with a person who is an expert with technical Office issues.

If you’ve tried to fix problems with MS Office and don't seem to be getting anywhere or issues keep recurring, then give us a call now and we will find the best solutions for you.

Published with permission from TechAdvisory.org. Source.

February 20th, 2014

Security_Feb17_BComputer and network security is an important issue to many business owners and managers. One of the most common security threats companies come across is phishing. Because phishing has become so prevalent, most people are aware of these underhand methods. This has led to hackers having to come up with new phishing methods, one of which is spear phishing.

What is spear phishing?

Spear phishing is a specialized type of phishing that instead of targeting a mass number of users, as normal phishing attempts, targets specific individuals or groups of individuals with a commonality e.g., an office.

Generally a hacker will first pick a target and then try to learn more about the related people. This could include visiting a website to see what a company does, who they work with, and even the staff. Or they could try hacking a server in order to get information.

Once they have some sort of information, usually a name, position, address, and even information on subscriptions, the hacker will develop an email that looks similar to one that another organization might send e.g., a bank. Some hackers have been known to create fake email accounts and pose as a victim's friend, sending emails from a fake account.

These emails are often similar to official correspondence and will always use personal information such as addressing the email to you directly instead of the usual 'dear sir or madam'. The majority of these emails will request some sort of information or talk about an urgent problem.

Somewhere in the email will be a link to the sender's website which will look almost exactly like the real thing. The site will usually ask you to input personal information e.g., an account number, name, address, or even passwords. If you went ahead and followed this request then this information would be captured by the hacker.

What happens if you are speared?

From previous attack cases and reports, the majority of spear phishing attacks are finance related, in that the hacker wants to gain access to a bank account or credit card. Other cases include hackers posing as help desk agents looking to gain access to business systems.

Should someone fall for this tactic, they will often see personal information captured and accounts drained or even their whole identity stolen. Some spear phishing attacks aren't after your identity or money, instead clicking on the link in the email will install malicious software onto a user's system.

We are actually seeing spear phishing being used increasingly by hackers as a method to gain access to business systems. In other words, spear phishing has become a great way for people to steal trade secrets or sensitive business data.

How do I avoid phishing?

Like most other types of phishing related emails, spear phishing attempts can be easy to block. Here are five tips on how you can avoid falling victim to them.
  • Know the basic rule of business communication - There are many basic rules of communication, but the most important one you should be aware of is that the majority of large organizations, like banks, social media platforms, etc., will not send you emails requesting personal information. If you receive an email from say PayPal asking you to click a link to verify your personal information and password, it's fake and you should delete it.
  • Look carefully at all emails - Many spear phishing emails originate in countries where English is not the main language. There will likely be a spelling mistake or odd wording in the emails, or even the sender's email address. You should look out for this, and if you spot errors then delete the email immediately.
  • Verify before you click - Some emails do have links in them, you can't avoid this. That being said, it is never a good idea to click on these without being sure. If you are unsure, phone the sender and ask. Should the email have a phone number, don't call it. Instead look for a number on a website or previous physical correspondence.
  • Never give personal information out over email - To many this is just plain common sense - you wouldn't give your personal information out to anyone on the street, so why give it out to anyone online? If the sender requires personal information try calling them or even going into their business to provide it.
  • Share only essential information - When signing up for new accounts online, there are fields that are required and others that are optional. Only share required information. This limits how much a hacker can get access to, and could actually tip you off. e.g., they send you an email addressed to Betty D, when your last name is Doe.
  • Keep your eyes out for the latest scams - Pay attention to security websites like those run by the major antivirus providers, or contact us. These sites all have blogs where they post the latest in security threats and more, and keeping up-to-date can go a long way in helping you to spot threats.
If you are looking to learn more about spear phishing or any other type of malware and security threat, get in touch.
Published with permission from TechAdvisory.org. Source.

Topic Security
February 20th, 2014

Hardware_Feb17_BThere’s no doubt that a lot of business owners and managers are now using laptops. You see them everywhere, in coffee shops, the malls, and even in the office. But the question is, do they even know enough about their laptops? If you’re hoping to get to know your laptop even more for example, its parts and what these parts can do, then this guide is exactly what you’re looking for.

Let's take a quick look at the five most important parts of every laptop you will hear techies talk about on a regular basis and what they do.

1. Hardware

The hardware is the tangible/physical parts of the equipment. Think about your touchpad, keyboard or basically the body of your laptop and everything contained within. Essentially, every computer part you can touch, or see, is hardware. This includes the device itself and all the physical components that make it up.

2. The motherboard

A motherboard is where you usually find chips, power connectors, and memory slots (among many others). This board contains the components that make the computer work and is usually located in the center of your laptop with all other parts connected to it. It is also sometimes called the system board or MoBo for short.

If you take your laptop apart - something we don't advise doing because it will likely void any and all warranties - you should be able to see the outer components of a motherboard, with the memory and hard drive usually visible. The board will be below these components and you will usually have to dismantle other components to access it. All components, or parts, connected to the board are delicate, so it is best to let a trained professional deal with the board and any repairs.

3. The case

The case or the computer tower is where the laptops/computers inner components are housed. Many retailers will refer to this as the shell or body.

These days most laptop cases are made with a strong plastic or some form of aluminum and the size is usually dependent on the motherboard’s components and the screen. While many manufacturers say that their cases are made of strong aluminium or some other material, many are there to simply house the hardware or take damage, protecting the delicate inner components.

4. The processor

The processor is the laptop’s brain. It works together with the OS (operating system) to control the laptop. An important thing to note about processors is that it produces a lot of heat. This is why fans and cooling devices are in place and usually located at the back or bottom of the laptop.

The processor is among the most important parts of the laptop because it allows the computer to function. It can read the code stored in the memory of the computer and tell the other parts to do what the code states.

5. Memory

The memory in laptop is where data is stored. The data can be stored in either a chip with a short term memory or a drive.

There are two types of memories. The first is RAM - Rapid Access Memory which is where instructions the processor may need in the near future are stored. RAM relies on electricity to store this information and quickly loses any data stored on it without power.

The second type of memory is the Hard Disk. This device, or drive, is where all data is stored including your files and the code for all the programs installed. When in operation, code the processor needs will be copied from the hard disk to the RAM. Hard disks usually have a high amount of storage - averaging at least 500 GB or Gigabytes, while RAM usually has a small amount - averaging 4 to 8 GB.

When looking at the specs, or specifications, of a computer many manufacturers and stores will list a number under memory and another under storage. Memory is RAM, while storage is usually related to the hard disk. That being said, some stores will group both together, so it is a good idea to pay attention to the specs.

You’re time to share!

If you need help with your laptop, be it upgrades, maintenance or perhaps you just need some expert advice, then call us now. We’ll be more than happy to help you.
Published with permission from TechAdvisory.org. Source.

Topic Hardware
February 19th, 2014

BCP_Feb17_BLet’s accept the fact that disasters are inevitable. These kinds of situations can be threatening to human lives and business operations as well. In order to prevent further disruption in your business operations, you need to implement a comprehensive disaster recovery plan. These emergency plans can help expedite your business's recovery, making it more painless for the management to handle.

When creating a disaster recovery plan for your business, there are certain key elements that you need to consider.

Basics of a Disaster Recovery Plan

In building an effective disaster recovery plan, you should include thorough documentation that lays out the details of the ins and outs of the plan. You need to know that there is no right type of DRP, nor is there a single template that fits all. But there are three basic aspects to a disaster recovery plan: Preventive measures, detective measures, and corrective measures.

In addition, before building your disaster recovery plan, make sure that it can provide an answer to these basic questions:

  1. What is the objective and the purpose of making one?
  2. Who are the assigned team responsible when certain events occur?
  3. What is the framework and the procedure to be followed?

Plan for the worst case scenario

Since you’re planning for an unforeseen event, you might as well make sure that you have plan for the worst case scenario. That way, you’ll never be overwhelmed and you’re as prepared as you can be for any situation.

Having different tiers of backup plans is also advisable. It gives you a better assurance that when bad comes to worst, you have a system in place to make sure that these disasters are handled correctly, regardless of the disaster’s severity.

Data issues

One of the objectives of disaster recovery plan is to protect the collection of data. Almost half of the total population of business organizations experiences data loss from both physical and virtual environments. This is often due to corruption of the file system, broken internal virtual disks, and hardware failures. Thus, there is a real need for established data recovery plans such as backup features offered by many IT solution vendors.

Test-drive

Before deploying your disaster recovery plan, you need to have a sort of a test-drive to check if it works. Aside from making it work, you also need to know if it’s going to be effective. Through testing, any shortcomings can be identified and will garner corresponding resolutions to improve on your plan. Although the real score of its effectiveness can only be identified once a disaster occurs, at least you will have an idea of how your business and the recovery plan can operate during a disaster.

Building an effective disaster recovery plan is a must for your business. This might not directly lead to a positive impact on productivity but it will surely save you in the events that can possibly crush your business. Anticipating and adjusting for the things that might happen is one of the keys to a company’s success.

Setting up an effective DRP can be quite an intricate process since there are several elements that you need to consider. Should you want to learn more, give us a call and we’ll have our associates help you develop and test a plan that works best for your business.

Published with permission from TechAdvisory.org. Source.

February 14th, 2014

Security_Feb11_BEven the most reliable business network security and sophisticated user credentials can be vulnerable to cyber attacks to some extent. The concept of a comprehensive layered security, called defense in depth, is based on a strategy which has been around since the time of the Romans. A multiple-layered defense is created to prevent the advancement of attack. This strategy has been proven to be an effective IT security method these days.

Just like the human body, a computer system can also be attacked by many viruses that can infect and disrupt computer operations. And what's worse is it doesn’t just disrupt the operations of your computer, but these viruses and other malware can gather sensitive information or even gain access to other private and secured computer systems on the same network.

Although computer viruses aren't deadly, they can spread at an unimaginable rate across your entire computer system, affecting your database, networks and other IT-related sources. You can get these viruses by opening bogus email messages, downloading unknown file attachments, and accidentally clicking ads that pop up your screen. This is why there is a need for a strong and effective security system to protect your network.

One of the tested and proven security strategies used today is defense in depth. This concept focuses on the coordinated and organized use of multiple security countermeasures to keep your database safe from intrusive attackers. Basically, this concept is based on the military principle that a multi-layered and complex defense is more difficult to defeat than a single-barrier protection system.

The defense in depth strategy assures network administrators by working on the basis of the following guiding principles:

Defenses in multiple places

The fact that many viruses can attack the network system from multiple points means that you need to deploy strong defense mechanisms at multiple locations that can endure all types of attacks.

Defense in depth focuses on areas by deploying firewalls and intrusion detection to endure active network attacks and also by providing access control on servers and host machines, to resist distribution attacks from the insiders. This multi-layered defense also protects local and area-wide communication networks from denial of service attacks.

Multiple layered defense

Defense in depth is an extremely effective countermeasure strategy, because it deploys multiple layered defense mechanisms between the attacker and its target. Each layer of the defense has a unique mechanism to withstand the virus attacks. Furthermore, you need to make sure that each layer has both detective and protective measures to ensure the security of the network.

The reason for wrapping the network with multiple layers of defense is because a single line of defense may be flawed. And the most certain way to protect your system from any attacks is to employ a series of different defenses that can be deployed to cover the gaps in the other defenses. Malware scanners, firewalls, intrusion detection systems, biometric verification and local storage encryption tools can individually serve to protect your IT resources in a way others cannot.

Perhaps the final layer of defense should be educating your employees not to compromise the integrity of the computer systems with potentially unhealthy computer practices. As much as possible, teach them the dos and don’ts of using the computer, as well as how they can prevent viruses and other computer malware coming in and destroying your system.

If you’re looking to give your computer systems better protection against the harmful elements that the internet can bring, then give us a call now and we’ll have one of our associates take care of you and help defend your business.

Published with permission from TechAdvisory.org. Source.

Topic Security
February 13th, 2014

Windows_Feb10_BTechnology has become one of the most necessary components of business infrastructure and the technology that supports almost every business is the server. Servers can host almost every system, with one of the most common being email. When many businesses look at email services, they look at Microsoft's Exchange. If you are looking into Exchange, you will likely come across Hosted Exchange.

What is Hosted Exchange?

Microsoft Exchange is first and foremost a messaging system. It offers businesses a number of services, including email, calendars, task management, address lists, and more. By integrating Exchange into your business, you can also gain the ability to access all of these servers from any location, on almost every device.

Many companies that purchase Exchange will actually install it on servers that are usually in the office. The thing with this is that it can be a bit expensive, especially for smaller businesses, and the server needed to host it can take up space that a business may not have. Other companies simply prefer to operate on cloud-based systems.

In order to meet demands, and offer a reliable product to companies of all sizes, many IT companies, including Microsoft, started to offer Hosted Exchange. How this works is your IT partner, who is your provider, makes space available on one of their servers. They then install Microsoft Exchange in a space which is only accessible to your company, over an Internet connection.

A provider is in charge of ensuring the data stored within is secure and accessible to the client, you, at all times. Many Hosted Exchange providers will also offer extra features like improved security, full-time management, and even data backup.

In other words, Hosted Exchange is the cloud-version of Exchange and is often managed by the host company. You and your employees will still be able to access it as you would if it were hosted in your business, meaning there is no real visible difference.

What benefits can Hosted Exchange offer?

There are a wide variety of benefits that Hosted Exchange can bring to companies looking to integrate it into their business. Here are four of the most common

1. It makes costs more predictable

Like many other hosted services, the majority of Hosted Exchange services are offered on a monthly, per user basis and the host will take care of the maintenance and hosting. This makes your costs predictable as you will only have to pay a fixed fee.

2. It can lower costs

If a business were to tabulate the cost of purchasing a new server, Exchange and the other infrastructure required in order to use it, plus add in any expected maintenance fees, the total and per user cost will likely add up quite quickly.

By going with a Hosted Exchange solution, you will pay a monthly fee only. For many small businesses this will usually be far less expensive than hosting an Exchange solution on premise. Add into this money saved on maintenance overhead and growth, and Hosted Exchange quickly becomes a service that can undoubtedly help reduce IT costs.

3. It's easier to implement and manage

If you were to implement Exchange in your office you would have to find space for the server, install the server and then Exchange, and then ensure that Exchange is installed correctly and working. Once it is, you will likely have to keep managing it and adding new accounts and users while reducing others. And if something happens, say the service goes offline, you will have to fix it.

For many business owners, this is simply beyond the scope of their skills and time. If you go with a Hosted Exchange solution, your IT partner will usually take care of hosting - you won't need to worry about a server - and will also manage and install it. This leaves you to focus on managing the solution, and if you don't have time some providers can even take care of this as well. In other words, a Hosted Exchange solution is far easier for many businesses.

4. It's more flexible

If you are a fast growing company, and need to scale an Exchange solution, one hosted in house is often limited by the capacity of the server. While some businesses won't go beyond this, others will. For those that don't, an on-premise Exchange solution will likely be perfectly useable.

If your company is growing it may be tough to scale an in-house Exchange solution. With Hosted Exchange, you can usually just contact your provider and they can help ensure that the space and resources are available. The same goes for if you move offices and you will likely be up and running again as soon as you have an Internet connection.

Looking to learn more about Hosted Exchange and how your business can benefit from it? Contact us today for a chat, we'd be happy to help.

Published with permission from TechAdvisory.org. Source.

February 12th, 2014

SocialMedia_Feb10_BModern marketing is made up of a number of increasingly complex functions and systems, with one of the most important elements being social media. There are a number of platforms available to businesses and a popular one is microblog Twitter. While Twitter is fairly easy to use, there is actually a really common mistake that many users make which can harm the reach of their posts.

Social media is an always evolving idea, so what works one day won't necessarily work in the near or foreseeable future. Combine this with the various changes and features of the different social media platforms and it is nearly impossible to master every service.

When it comes to Twitter, one of the most popular features is using @username to bring the tweet to the attention of the user and to tweet about them. When you do this you and the person will be able to see it, along with people who follow that person.

What is the #1 mistake Twitter users make?

The problem is, many people put the @username at the beginning of the tweet. What this does, as we stated above, is only make the tweet visible on your feed, to the user and their followers. Why is this a problem? Well, it comes from how most businesses use Twitter. They use it to share content, e.g., a blog article or a video, etc.; to essentially tweet about the person, not at them. You see this in many tweets, for example, "@microsoft's new blog is great. Read it!"

While you want to share the content with people other than those who created it, putting @user at the front of your tweet actually limits the audience to the person who created the content and their followers - in other words the opposite of what you intend, unless Microsoft is your target audience of course!

How do you avoid mistake tweets?

If you are looking to tweet about someone or the content that user has created, using the @user is still a good idea because it will bring to the content-creator's attention that you are sharing their content. This is a great way to form relationships and even have these individuals and businesses share your content. In turn, this can help increase the potential of your content being seen by a wider audience.

For many tweets it makes sense to put the @username first as it helps make the overall tweet easier to read. The problem is, this will also limit your audience. So, for those who want to have their cake and eat it too, so to speak, add a period before @username e.g.," .@microsoft's new blog post is great. Read it!".

What this does is ensure that the tweet isn't addressed only to the user, but can be seen by everyone.

Looking to learn more about utilizing Twitter or any other social media as a part of your marketing strategy? We have a lot to tweet about and can help you tweet too.

Published with permission from TechAdvisory.org. Source.

Topic Social Media